ARTISTS FALLA: THE SOUL OF THE FALLAS CULTURE. Interview with Vincent M. Maldonado & Eva Mª Cuerva = Emc2 “WE ARE PINK”

Thanks to the initiative of the fight against breast cancer the Blanquerias falla and the artists Vicente M. Maldonado and Eva Mª Cuerva, ‘We are pink’ has come firmly to social networks and other media in the Fallas world and society. The ninot representing Luz Casal carried out by this society ‘Emc2’ contained this good cause…
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fallas workshops

Vicente, Eva who actually did this solidarity initiative ‘We are pink’?

Vte.: On the initiative of both parts. Gloria Martínez, Fallera Mayor in Valencia 2008, who today is President of Blanquerias, had for some time the idea in which an artist to make a falla in all pink color… And we ask this idea with a different theme among the different proposals that could occur it.

Eva: We had clear the idea had to be captured in a way that was seen by people from world outside of the fallas. In fact, we have been told that we have been able to express a poetic falla on a sensitive issue as of the breast cancer and that is not easy to achieve. We have reincarnated as the central figure a woman covering her head with a long pink scarf which falls to the ground. What is the female symbol that more misses and it hurts the woman in a disease like this? The long hair, the hair… We decided to replace the hair with a pink handkerchief, symbol of solidarity represented in a ribbon also colored pink for breast cancer. We thought that the best sculptural position that we could put this figure is that she covered her breast as a parallelism between women with this disease and Botticelli’s Venus as one of female representations of art par excellence.

How do they feel Blanquerias falla with this project? will it contribute something economicallye to the project by entering the falla, I suppose…?

Vte.: This year they feel that they have taken a step and that their falla has matured as a Commission. I would say that although we are in 6th section – modest section in the fallas´world -, we have observed that they feel as if they were at the time of the ‘special section’ back in the 90s… They are very involved in the project which is considered as a good cause and they feel useful and identified with the slogan completely.

In terms of what is economically contribution to the project in the fight against breast cancer will be by the people on a voluntary basis. What we do want is to propose at the monument is that in the fall of the pink scarf down there is a time that becomes white when it is already falling to the end so that people approaching and providing a donation you can put your pink ribbon in that part of the handkerchief and go becoming rose with the number of contributed ribbons. Also in the falla will be volunteers of the Spanish Association against cancer – a.e.c.c..

fallas workshop

The Act of presence of the same singer Luz Casal both in an act of awareness in New Center Mall on the disease that the Galician artist suffered a few years ago and in the ninot exhibition, helped the Fallas world solidarity with this initiative which involves a social practice profile and leaves the common humorous and critical orbit that have faillas in its essence.

Artistic and socially, fallas should be more involved in these causes or understand that fallas are pure criticism and enjoyment and occasionally a patch does not come badly..?

Vte.: Fallas from this workshop are a means of communication. We have a talent as a weapon which is the sculpture of Eva. Six fallas that we have this exercise for example in the six we’ve had to work six different artistic languages and have to conform to the circumstances of which the client also asks…

Eva: Yes, it depends on the circumstances having the Commission when hiring your services. If we adapt to these circumstances, we do a critical, solidarity or other theme in falla.

Vte: Everything is equally respectable but every customer have a need and we have to accept it…

luz casal ninotDid You treat much to the Luz Casal singer? How is she from person to person?

Eva: She’s great. She is a cultured super woman. It struck me that chooses the words that must be used in a very intelligent way. Person to person treated us with interest on the professional aspect of the artists for example asking for the number of sections and how the ninot exhibition is divided when we accompany her to visit along with the retinue of Blanquerias falla.

Do fallas transmit her something? Does it like her or does not understand all the paraphernalia that here has been created to burn it all in 10 minutes…?

Eva: Yes, it had been in the concerts of fallas. In fact there was a year in which she had fallera´s two buns out up in a concert and was once much-talked-about… She has been very involved with the interest in the festivity because she loves fallas. In fact when it was called to unveil the portrait of its ninot and perform a talk by awareness of the fight against breast cancer the same day that came to the ninot exhibition came directly from China because she had had a concert.

Notice also that she was thinking of when she came the last time is was treating him as if she had no idea about fallas but it already knew things about them what happens is that until the day that was with the Commission of Blanquerias and us, she had seen them otherwise. From the Blanquerias commission called her for this project and accepted delighted highlighting in the speech that made in New center Mall that she knew about the fallas that were very critical of the political, social issues, the common… but that this falla – Blanquerias – had transmitted her a novel idea because what the monument was criticizing was the sadness and pain that can cause a disease like breast cancer.

ninot exhibition 2015

Why do you think that still many people that is not Valencia thinks this is a profligate festivity when explained many times in various media that is a source of income, economic and jobs for the city…? Not is spreading well the message out VLC? Don’t we know we sell…?

Vte.: We are not knowing to sell the message, do not. Nor from the artists or the falleros or administration. There is still a mental conservatism within the world of fallas. The artists are generally still very conservative and that hinders the message that you want to transmit. If the mind does not open…

Eva: Let’s see, the message is not easy to sell and explain of itself… you can put the example of our friend and collaborator graphic designer from Madrid Fernando Albea. He, after working over a year the process of a falla that had designed us, longer approached the fallas and saw that everything was so well done in the workshop we asked but will burn this all in one night…? And told her so. ‘ Come to fallas and see it all by yourself…’ He came, lived it and knew what we wanted to say him… Because until you do not live fallas, outsiders of VLC doesn’t really what they are and for them it makes no sense that it burn all… That´s why it is essential that the falleros, artists and the Administration open mind so fallas take one step more and more known. Inviting to people can come to experience them if not…

sightseeing fallas

Since when Eva and you are in this for the fallas?
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Vte.: As Emc2 sculpture e idees per the FOC, 3 years. Eva is since the 15 years as a self-taught modeling, being a sculptor… I’m from about 3 years ago because I’ve been to another trade for 22 years…
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Is it enough with the realization of monuments to survive a full year with the fallas of your sections?
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Eva: Depends on what you need to live… We are accustomed in our case to work Saturdays and Sundays included since September without stopping. Cannot you live comfortably, the truth but for your mortgage, car and enough though knowing very well what you have to face. This is a work that has always seemed to young people very curious to test but a good number of them leaves it on the way because they know that they are many hours and they cannot afford to live in this comfortably as I have just said. The fiscal situation does not help anything. About especially when weighed US 21% IVA (spanis tax). I’m sure that if the tax gets to stay one more year, more than half of the workshops would have had to close or had passed it frankly wrong…
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Vte.: We need definitely more budget for 6 fallas we have this year but among the other works that we do to other artists, fogueres from Alicante, we defend as we can by keeping workers that we have…
fallas workshopsApart from Eva and you are couple in real life you complement wonderfully in the workshop, where are you willing to get artistically in the world of fallas up to? Is a remote dream ‘the special section…’?
 
VTE.: No we’ll see, the dream is to have what we have, what we have. A dream is to have a commission  – falla – that give you the same that your you are giving them and be free as an artist to do projects. On the other hand is not a remote dream to reach the special, what happens, for example, is that the next year and usually we think in what we have and see if we can start with a budget to be in 2nd B section. No more… What would really be great is to be able to enjoy Sundays and have them freer.
Eva: I have lived many years in workshops of the special section, you know what is really working on this type of workshops but sometimes you arrive and you see that being in the special is not so bad or so beautiful as others described. A dream for us, I think, is that we would need more infrastructure and a few years to sign for a fairly upper section, but we are not crazy about signing for a 1st or for a special…
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What were your first signed fallas?
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Vte.: As Emc2, the adult falla of Rubén Dario and ‘Hunters’ in the child falla of Zenete (Jesus-san Fco. Borja). They were in 2013.
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Do you feel Falla artists or artists where fallas are an important part of your artistic qualities? Do you like more facets or you make them by need?
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Eva: Vicente’s Fallas artist 100%.
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Vte.: In middle of August already I’m seeing me sketches of the fallas of previous years to compare and see what was then and what is now… Yes, fallas are total part of my person and profession. I have come to pass through four previous commissions even though now I’m not in any. With the task we have here…
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Eva: I like fallas but I’m more an artist showing other things in my profession. I do other things as you are bringing me life by some commissions or other and regard them as my professional breaths.
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fallas workshops
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What theme do you tend to cover more in fallas usually? politics, society, justice…? I say this because often is said to be coming out the identifying ideological seal of the artist in the falla… do you agree?
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Vte.: We have all kinds of issues and we also have criticism for everyone. However, we have a responsibility. Of course, we have our own ideology and have to be free to say what we think about the scenes but we are responsible for and everything has a limit, sure.
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Lastly Eve and Vicente. Grade from 0 to 10 that it can bring that fallas be intangible cultural heritage of humanity.. at least in your work daily? Will be there a contagion effect and you will be known more artists or will have food for today and then I don’t remember…?
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Vte: Between a 7 and an 8. That Yes, if we open the mind, I put all those notes…
Eva: I think that all depends on how you manage it in life. It occurs like in social networks. They can become very useful but there are people who uses them for what uses them… What is clear is that 1st they have to make more known fallas and thereafter, 2nd, they must manage very well the fact that they are humanity heritage and question people who likes these themes but also do it with people who have not ever thought about us. And with this last idea, everyone needs to sit down, think about it and do it very good to reach them…
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knowing fallasWell children ;), you have to pass the mini test Adzucatero now…):
If you’d been an animal… Eva: Cat. / Vte.: Bull.
Sport? Eva: Tennis / Vte.: handball (in fact played young…)
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Cultural interest? Eva: science. / Vte.: fallas.
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Film? Eva: (Rod Taylor, the original version) time machine / Vte.: Airbag.
Book? Eva: The Lord of the Rings trilogy though especially the Fellowship of the ring and I have other two favorites: Alice in wonderland and The neverending story (in order) / Vte.: I am a classic: The perfume.
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Music? Eva: Ac/Dc / Vte.: Loquillo.
VCF / Levante UD: Both: VCF
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Face / twitter. Both: Face
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A real desire for your fallera artistic profession. Eva: have a good workshop with a good team to the backs and infrastructure to do what you want… / Vte.: we can reach everyone as possible with our works.
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I thank you for your attention Eva and Vicente from Adzucats. I hope that everything goes you best in your initiatives, projects and personal lives. Bones falles!
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fallas workshops
Nearly 8 meters height it reaches the symbol of the woman with her pink veil dropped to the ground as the top of Blanquerias falla. One height more than worthy to be in a sixth section…
 

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