Thanks to the initiative of the fight against breast cancer the Blanquerias falla and the artists Vicente M. Maldonado and Eva Mª Cuerva, ‘We are pink’ has come firmly to social networks and other media in the Fallas world and society. The ninot representing Luz Casal carried out by this society ‘Emc2’ contained this good cause…
Vicente, Eva who actually did this solidarity initiative ‘We are pink’?
Vte.: On the initiative of both parts. Gloria Martínez, Fallera Mayor in Valencia 2008, who today is President of Blanquerias, had for some time the idea in which an artist to make a falla in all pink color… And we ask this idea with a different theme among the different proposals that could occur it.
Eva: We had clear the idea had to be captured in a way that was seen by people from world outside of the fallas. In fact, we have been told that we have been able to express a poetic falla on a sensitive issue as of the breast cancer and that is not easy to achieve. We have reincarnated as the central figure a woman covering her head with a long pink scarf which falls to the ground. What is the female symbol that more misses and it hurts the woman in a disease like this? The long hair, the hair… We decided to replace the hair with a pink handkerchief, symbol of solidarity represented in a ribbon also colored pink for breast cancer. We thought that the best sculptural position that we could put this figure is that she covered her breast as a parallelism between women with this disease and Botticelli’s Venus as one of female representations of art par excellence.
How do they feel Blanquerias falla with this project? will it contribute something economicallye to the project by entering the falla, I suppose…?
Vte.: This year they feel that they have taken a step and that their falla has matured as a Commission. I would say that although we are in 6th section – modest section in the fallas´world -, we have observed that they feel as if they were at the time of the ‘special section’ back in the 90s… They are very involved in the project which is considered as a good cause and they feel useful and identified with the slogan completely.
In terms of what is economically contribution to the project in the fight against breast cancer will be by the people on a voluntary basis. What we do want is to propose at the monument is that in the fall of the pink scarf down there is a time that becomes white when it is already falling to the end so that people approaching and providing a donation you can put your pink ribbon in that part of the handkerchief and go becoming rose with the number of contributed ribbons. Also in the falla will be volunteers of the Spanish Association against cancer – a.e.c.c..
The Act of presence of the same singer Luz Casal both in an act of awareness in New Center Mall on the disease that the Galician artist suffered a few years ago and in the ninot exhibition, helped the Fallas world solidarity with this initiative which involves a social practice profile and leaves the common humorous and critical orbit that have faillas in its essence.
Artistic and socially, fallas should be more involved in these causes or understand that fallas are pure criticism and enjoyment and occasionally a patch does not come badly..?
Vte.: Fallas from this workshop are a means of communication. We have a talent as a weapon which is the sculpture of Eva. Six fallas that we have this exercise for example in the six we’ve had to work six different artistic languages and have to conform to the circumstances of which the client also asks…
Eva: Yes, it depends on the circumstances having the Commission when hiring your services. If we adapt to these circumstances, we do a critical, solidarity or other theme in falla.
Vte: Everything is equally respectable but every customer have a need and we have to accept it…
Eva: She’s great. She is a cultured super woman. It struck me that chooses the words that must be used in a very intelligent way. Person to person treated us with interest on the professional aspect of the artists for example asking for the number of sections and how the ninot exhibition is divided when we accompany her to visit along with the retinue of Blanquerias falla.
Do fallas transmit her something? Does it like her or does not understand all the paraphernalia that here has been created to burn it all in 10 minutes…?
Eva: Yes, it had been in the concerts of fallas. In fact there was a year in which she had fallera´s two buns out up in a concert and was once much-talked-about… She has been very involved with the interest in the festivity because she loves fallas. In fact when it was called to unveil the portrait of its ninot and perform a talk by awareness of the fight against breast cancer the same day that came to the ninot exhibition came directly from China because she had had a concert.
Notice also that she was thinking of when she came the last time is was treating him as if she had no idea about fallas but it already knew things about them what happens is that until the day that was with the Commission of Blanquerias and us, she had seen them otherwise. From the Blanquerias commission called her for this project and accepted delighted highlighting in the speech that made in New center Mall that she knew about the fallas that were very critical of the political, social issues, the common… but that this falla – Blanquerias – had transmitted her a novel idea because what the monument was criticizing was the sadness and pain that can cause a disease like breast cancer.
Why do you think that still many people that is not Valencia thinks this is a profligate festivity when explained many times in various media that is a source of income, economic and jobs for the city…? Not is spreading well the message out VLC? Don’t we know we sell…?
Vte.: We are not knowing to sell the message, do not. Nor from the artists or the falleros or administration. There is still a mental conservatism within the world of fallas. The artists are generally still very conservative and that hinders the message that you want to transmit. If the mind does not open…
Eva: Let’s see, the message is not easy to sell and explain of itself… you can put the example of our friend and collaborator graphic designer from Madrid Fernando Albea. He, after working over a year the process of a falla that had designed us, longer approached the fallas and saw that everything was so well done in the workshop we asked but will burn this all in one night…? And told her so. ‘ Come to fallas and see it all by yourself…’ He came, lived it and knew what we wanted to say him… Because until you do not live fallas, outsiders of VLC doesn’t really what they are and for them it makes no sense that it burn all… That´s why it is essential that the falleros, artists and the Administration open mind so fallas take one step more and more known. Inviting to people can come to experience them if not…